Metadata for Interoperability in the Global
10:00-17:00, Sunday, October 10, 2004
Shanghai Library, Seminar Room: 5205 (2nd Floor)
Co-sponsored By: CEN/ISSS; WS/MMI-DC
CEN - European Committee for Standardization
CEN/ISSS - Information Society Standardization System
WS/MMI-DC - Workshop on Metadata for Multimedia Information - Dublin Core
The Global Corporate Circle is a DCMI Working Group, focused on promoting
adoption of the Dublin Core standard by enterprise organizations.
The DC-2004 pre-conference workshop addresses the metadata lifecycle—creation,
management, and use—as it applies to enterprise applications and activities,
with special focus on interoperability enabling international business.
The Metadata Lifecycle: Creation, Management,
Propagation and Use
Cataloging, or assigning metadata values to content, is
perhaps the best-understood step in metadata creation. But forerunner activities
such as content analysis, user studies, data modeling, and other infrastructure
planning are crucial to creating sustainable and actionable metadata – and
sometimes beset with ambiguity and goal conflict. Learn how to optimize the
early stages of a metadata program for international and cross-cultural
Careful management ensures that your metadata investment is protected, that your
users have easy access to application-specific data, that your schema is
up-to-date and extensible. In the management phase, it is important to plan for
maintenance, including change control and impact assessment. Managing metadata
across multiple locations and tools presents additional challenges that must be
addressed in management planning.
Without a well documented and repeatable process for sharing and transmitting
the metadata model, adoption of it becomes less likely. The propagation process
must account for both initial adoption of the metadata model as well as periodic
updates. In addition, different consumers of the model may require customized
versions, so the management and propagation of these must be accounted for as
The Workshop Program
Experts will present case studies about interesting applications of metadata,
and then discuss issues related to metadata creation, management, and use in the
enterprise. Panelists together with workshop participants will discuss five
broad questions about enterprise applications and metadata:
• How widely is Dublin Core used?
• How has Dublin Core been extended (or reduced)?
• What special tools (if any) are being used to
create and manage metadata?
• Are controlled vocabularies being used to
• What guidelines are there for using specific DC
elements such as subject, publisher, type, date, etc.?
Navigating e-Commerce Portals and Multilingual Product
A Faceted Approach to Metadata Management
Managing Heterogeneous Enterprise Metadata
Metadata and Knowledge Management
Managing Digital Assets
University of Toronto
Metadata and Multilingual Gateways
Managing Learning Object Catalogs
W3C World Wide Web Consortium
Semantic Web Applications and Deployment
All session will be moderated by Joseph Busch, Taxonomy
On-site registration, light breakfast
General Q&A, panelist round robin
About the Moderator and Panelists
Joseph A. Busch, Moderator and Expert
A. Busch is the Founder and a Principal of Taxonomy Strategies. He guides global
2000 companies, government agencies, and NGO’s in developing metadata frameworks
and taxonomy strategies.
Mr. Busch is an authority in the field of information science, a Past President
of the American Society for Information Science and Technology (www.asis.org),
and a member of the Board of Directors of the Dublin Core Metadata Initiative.
He was a principal of the start-up company Metacode that was sold to the content
management company Interwoven in 2000. With over a hundred customers, MetaTagger
is now one of Interwoven’s three product lines.
Mr. Busch is a frequent speaker and the author of many articles on indexing,
classification research, and information retrieval
Jack Aaronson, Expert
Jack Aaronson is the CEO of The Aaronson Group as well as a corporate lecturer.
The Aaronson Group's expertise includes multi-channel user experience and
user-centric design. As a corporate lecturer, Jack also travels around the world
teaching companies how to effectively implement personalization, loyalty
programs and multi-channel CRM. Jack writes the CRM column for ClickZ.com, and
has his own newsletter about personalization and multi-channel marketing.
The Aaronson Group's current clients include ShopNBC, WeightWatchers.com, Bank
of America, Lincoln Financial Group and Dell Computers.
Jack has been working in the Personalization and One-to-One Marketing field
since 1996. Prior to starting his own company, Mr. Aaronson created Barnes&Noble.com’s
personalization practice in 1999. As Director of Personalization, he was
responsible for the vision and strategy for personalization on the site, for
designing all personalized features, and for overseeing their project
management. At Barnes&Noble.com, Mr. Aaronson created over 20 personalization
projects, ranging from Editor Pages and Special Interest Communities, to the
highly-successful Wishlist, which held over 17 million dollars worth of products
in less than six months, and a new breed of recommendation engine, which more
than tripled traffic to recommended products.
An expert in the industry, Jack has keynoted conferences, and has been hired to
consult CEOs around the world on such topics as Personalization, Email Marketing
Strategies, Multi-Channel Marketing, eCRM, and "The Unconscious Consumer", from
his forthcoming book. He has consistently been voted “Best Speaker” at every
conference he has spoken at. He has lectured classes at Wharton School of
Business, Columbia Business School, NYU Stern School of Business, University of
Malaga (Spain), University of Southampton (U.K.) and Amherst
Bradley P. Allen, Expert
Bradley P. Allen is founder and CTO of Siderean Software. Mr. Allen began his
career as a member of the research staff at Carnegie-Mellon's Robotics
Institute. In 1984, he joined Inference Corporation where he created CBR
Express, one of the first case-based problem resolution products. He left
Inference in 1995 to co-found Limbex Corporation where he created WebCompass, an
Internet search assistant that won Best Of Show at COMDEX Fall '95. Quarterdeck
Corporation acquired Limbex in 1996. In 1997, Mr. Allen co-founded TriVida
Corporation and served as CTO until TriVida's acquisition by Be Free, Inc. in
March 2000. Mr.
Allen earned a BS in applied mathematics from Carnegie-Mellon University in
Breanna Anderson, Expert
Breanna Anderson is a founder and Chief Technical Officer of SchemaLogic, a
Redmond, Washington software company. Ms. Anderson is the architect of
SchemaLogic's complete suite of enterprise metadata management solutions.
SchemaLogic’s suite of products constitute one of the first commercially
available solutions to encompass taxonomy creation and management, and
structural schema management for data and metadata standards for large or
Prior to SchemaLogic, Ms. Anderson was a software architect and program manager
at Microsoft from 1995 to 2001. While at MSNBC Interactive, she created one of
the first enterprise scale web news publishing systems. At MSN and
Microsoft.com, Breanna championed and delivered a series of groundbreaking
enterprise CMS, web publishing, modeling and collaboration platforms and systems
vital to Microsoft's public facing web properties.
Arthur Haynes, Expert
Arthur Haynes is Principal Data Architect within BBC Technology Ltd., leading a
team of data analysts. The group provides a general data integration service for
the BBC as well as supplying a wide range of direct data analysis help for
projects both within BBC Technology and with its clients. He has worked in the
IS/IT industry for over 30 years across a wide range of industries. Over the
last few years he has specialised in Data Management
Lynne Howarth, Expert
Lynne Howarth, MLS, PhD, is Dean of the Faculty Of Information Studies,
University of Toronto. She teaches organization of information and materials,
creation and organization of bibliographic records, and administration of
technical services. She is a voting member of the ALCTS/CCS Committee on
Cataloguing: Description and Access (CC:DA), and is currently chairing a Task
Force to review proposed revisions to the International Standard Bibliographic
Description for Computer Files (ISBD (CF)).
Jon Mason, Expert
Jon Mason is an Executive
Consultant with education.au limited, a non-profit Australian government agency
that specializes in managing nationally scoped collaborative projects and
services associated with information and communications technologies in
learning, education and training. His primary focus is on advocacy and
development of interoperability standards relevant to Internet-enabled education
and training in Australia. Since 2000 he has played a pivotal role in developing
Australian engagement in international e-learning specifications and standards
development. He chairs the Standards Australia IT-019-1 Committee, heads the
Australian delegation to ISO/IEC JTC1 SC36, IT in Learning, Education and
Training, and is an active participant in the IMS Global Learning Consortium and
the IEEE LTSC. He co-chaired the DC-Education Working Group from 1999-2002 and
is a member of the DCMI Advisory Board. Jon has published numerous papers on
e-learning and standards development and he also performs various editorial
roles. He is currently the Technical Editor for the IEEE Digital Rights
Expression Languages Recommended Practice and is an Associate Editor for the
International Journal of Learning Technology. In 2003 he co-authored
Transforming E-Knowledge – a book that provides international perspective on the
common ground shared by e-learning, knowledge management, standards development,
and organizational transformation.
Eric Miller, Expert
Eric Miller is the Activity Lead for the W3C World Wide Web Consortium's
Semantic Web Initiative. Eric's responsibilities include the architectural and
technical leadership in the design and evolution of Semantic Web infrastructure.
Responsibilities additionally include working with W3C Working Group members so
that both working groups in the Semantic Web activity, as well as other W3C
activities, produce Web standards that support Semantic Web requirements.
Additionally, to build support among user and vendor communities for the
Semantic Web by illustrating the benefits to those communities and means of
participating in the creation of a metadata-ready Web. And finally to establish
liaisons with other technical standards bodies involved in Web-related
technology to ensure compliance with existing Semantic Web standards and collect
requirements for future W3C work. Before joining the W3C, Eric was a Senior
Research Scientist at OCLC Online Computer Library Center, Inc. and the
co-founder and Associate Director of the The Dublin Core Metdata Initiative, an
open forum engaged in the development of interoperable online metadata standards
that support a broad range of purposes and business models. Eric is a Research
Scientist at MIT's Computer Science and Artificial Intelligence Laboratory.